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Senior Marketing Manager Position, Content & Community

Senior Marketing Manager, Content & CommunityAG 0007R
Elsevier : NA-USA-CA-San Diego


Purpose: The Content Marketing & Community Engagement Manager/Senior Manager possesses an understanding of the academic information and scholarly communication landscape and is comfortable being a part of our customers’ communities. Must be willing to engage with Elsevier’s customers in several ways: by writing for them, by listening to them, and by sharing their insights and connecting them with each other and with Elsevier. The ideal candidate is an experienced writer/editor/communicator, and has a passion for sourcing, creating, distributing and promoting engaging content that can be delivered via multiple media (i.e., online, social and print).
Reports directly to the Global Director of Content Marketing & Community Engagement, Academic & Government Markets in RAP

  • Create and lead content-driven, persona-based community engagement program, to include print and digital publications, websites, webinars/podcasts and social network channels.
  • Establish annual content and marketing strategy. Collaborate with colleagues to ensure plans reflect the overall business strategy and adhere to established budget.
  • Select members of and lead internal editorial board comprised of a balanced mix of stakeholders from across relevant company business units. With board’s input, establish an editorial calendar. Ensure content themes align with RAP’s overarching message priorities and match where audience’s and Elsevier’s interests/concerns intersect.
  • Establish and maintain a content calendar of activities and themes to support company and RAP product objectives.
  • Collaborate with RAP Product, Content and Regional Marketing colleagues to ensure available assets are used in product and regional marketing activities and vice versa.
  • Align branding of program within Elsevier Master Brand guidelines.
  • Take the communication planning lead, as appropriate, on additional content-driven programs initiated elsewhere in Elsevier where the program’s community is the primary target audience.
Content Development & Distribution
  • Develop storylines and write or edit content within established positioning priorities that align to business objectives, with the goal of educating, engaging or growing audience.
  • Develop compelling and appropriate formats, including print and digital. Employ other formats or technologies as needed to enhance community engagements.
  • Determine best content format and distribution channels to engage audience, and research new formats and channels to pilot or rollout.
  • Identify (online, at live events and via colleagues) and recruit contributors/subject matter experts, edit submissions or write original content that is technically accurate, informative, engaging and strategically delivered to the audience.
  • Manage program vehicles, platforms, social channels and feeds. Coordinate across RAP, Sales, S&T Books, STMJ Publishing, ERI, GAR, HS and Corp. Communication teams to ensure content and audience engagements are relevant, messages are integrated, and audience interactions are appropriately handled and/or escalated, as necessary.
  • Be an arbiter of global best practices in grammar, style, tone, language and usage, and ensure content addresses the audience’s perspective.
  • Contribute to and ensure content adheres to the Elsevier Style Guide, and that digital content is optimized for search.
  • Manage the content creation process for articles, infographics, newsletters, ebooklets, images, podcasts, webinars and other formats.
  • Lead in the hiring and supervising of freelance writers, copyeditors/proofreaders, designers, etc.
  • Oversee the printing and distribution of content artifacts, as well as the marketing of content and the program.
Audience & Market Engagement
  • Create and/or leverage content that engages directly with the audience, and with an eye toward growing awareness and measureable engagement.
  • Ensure that program content is audience-appropriate, strategically delivered, well received and utilized.
  • Manage promotional outreach to program subscribers. Work with various Elsevier colleagues on integrating promotional opportunities to drive content discoverability and/or to leverage content for use in other marketing or communication campaigns.
  • Play an active role by engaging directly with the audience through deployed channels to grow loyalty and advocacy. Work with stakeholders throughout Elsevier and at various levels to ensure proper communication of company strategy and themes.
  • Stay current with trends and issues of concern to target audience. Define and monitor a targeted list of audience groups (e.g., list servers, websites and social networks). Leverage market data and customer interactions to identify future content themes/topics/contributors or to recommend new channels to develop.
  • Perform periodic competitive audits of similar/complementary programs outside of Elsevier in order to track topic trends, inspire new content formats/channels to test or audience groups to engage.
Operational & Technical Management
  • Establish and maintain a process, including documented work flow and forms/templates, for requesting content, as well as maintaining the program’s digital presence.
  • Develop standards and best practices for content creation, Creative Commons licenses, distribution, maintenance, repurposing, archiving and retirement.
  • Work with Integrated Marketing to ensure internal subscriber and opt-in lists are of the highest quality, and are updated and maintained in a timely manner.
  • Maintain program website and post content. Make adjustments to the metadata on the program’s website as necessary. Tag site content for SEO. Periodically check site in multiple browsers to ensure functionality works properly. Report any necessary fixes and change requests to the Web Team or hosting vendor. Research, recommend and strategically implement various cost-effective tools and technology to ensure a rewarding website user experience.
  • Lead development efforts for websites as needed. Make changes to social platforms as required.
  • Manage external vendors such as copyeditors/proofreaders, designers, printers, freelance writers, website development and hosting companies, etc.
  • Collaborate with Integrated Marketing team on continual improvements to email deployments and to track/report message uptake.
  • Manage program activities according to budget.
Metrics, Analysis & Insights
  • Contribute to the development and maintenance of a meaningful RAP marketing metrics dashboard.
  • Track and report on monthly analytics of subscriptions, website/webinar/podcast metrics, social networks traffic/engagements, content consumption and audience sentiment, as available.
  • Monitor and promptly respond to social media conversations and website/email queries.
  • Understand data and analytics to gain insight from metrics to inform content offerings, program enhancements and/or marketing and promotional approaches. Share insights on a regular basis with key stakeholders.
Organizational context
  • Collaborate with Product Marketing (e.g., RAP, ERI, STMJ Publishing, S&T Books, Corporate Markets, Health Sciences), Sales, Global Academic Relations, Research & Academic Relations, Corporate Communication, Universal Access and other internal groups to create content that is relevant, insightful and valued by customer groups.
  • The job of the Content Marketing & Community Engagement Manager/Senior Manager is to clearly convey information and ideas through a variety of media and formats to individuals or groups of Elsevier customers in a manner that engages them and helps them understand and retain the message. The role requires a combined journalistic and marketing mindset, with the most important aspect being to think “customer first.” In essence, the CMCEM gathers stories about Elsevier customers and their needs and then shares or retells those stories in meaningful ways that lead to forming and sustaining satisfactory customer relationships.


Required qualifications
  • Degree plus proven journalism, communication, public relations, marketing or related experience (5+ years), preferably in a higher education or government environment; affinity with scientific research, information science or library science a plus
  • Superior English language written and oral communication skills, including mastery of various global writing styles and expertise in editing/proofreading; additional languages and/or international experience a plus
  • Demonstrated skills in writing and sourcing news and feature stories, particularly any that focus on scholarly information industry players, trends and issues; effective story crafting abilities using words, images and/or multimedia, with an innate understanding of how to connect with an audience
  • Exceptional editorial management and organizational skills; must be familiar with copyediting and proofreading symbols, as well as the Associated Press Stylebook, Chicago Manual of Style or similar
  • Experience in developing integrated communication strategies
  • Significant experience in managing and executing in communication channels, including subscription management, printing and distribution, website, social networks, social media monitoring and content syndication technologies
  • Knowledge of marketing practices, as well as SEO and SEM principles
  • A passion for working with web-based communications and social media platforms, including Twitter, Facebook, LinkedIn, etc.; having a social DNA (i.e., being comfortable in joining customer discussion groups and networks) is crucial to the role
  • Fluency with social media applications and social media monitoring platforms
  • Strong interpersonal and teamwork capabilities, with a proven ability to develop trust-based professional relationships both within and outside of the organization; multicultural awareness required
  • Able to efficiently manage schedules, multiple deadlines and tasks, to self-manage and to adapt strategies and tactics on the fly
  • Detail-oriented with excellent analytical and problem solving skills
  • Mature business acumen and judgment combined with a strong work ethic, sense of professionalism and personal integrity
  • Should enjoy and be skilled at data tracking and analysis, as well as translating analytics into actionable insights
  • Proficient with Microsoft Office Suite (Word, Excel, PowerPoint, Visio, Outlook)
  • Technical understanding of Photoshop, HTML editing, content management systems (Drupal), and web/social media publishing, syndication, and analytic tools
  • Travel required

To apply visit: https://reedelsevier.taleo.net/careersection/15/jobdetail.ftl?lang=en&job=729334&src=JB-11660

Posted in Employment, Jobs & OpportunitiesComments Off on Senior Marketing Manager Position, Content & Community

Director of Library and Learning Resources — California Health Sciences University

California Health Sciences University (CHSU) is developing a unique pharmacy school for educating and training primary care pharmacy clinicians using the team-based learning model. The inaugural class of 75 doctoral students in the 4-year PharmD program started August 25, 2014. Learn about the school and its plans to develop additional programs on a new campus at http://chsu.org/aboutus/, and view the library web page at http://chsu.org/library/.
Academic health science librarians who have the necessary qualifications, including an interest in developing a newly formed library and working with faculty to build a vibrant college of pharmacy and future health sciences programs at a new campus in Central California, please submit a letter of interest and CV to the Provost and Dean of Pharmacy, Dr. David Hawkins, at dhawkins@chsu.org.


Supervisor: Associate Dean for Academic Affairs and Assessment
Qualifications: Education: Master’s Degree from an ALA (American Library Association) accredited program
Required Experience: Three years of increasingly responsible experience overseeing library services in a college/university or similar library setting
Preferred Experience: Health sciences librarianship, PubMed and evidence-based medicine search skills
Preferred Credential: Academy of Health Information Professionals (AHIP) membership
Responsibilities: The Director of the Library and Learning Resources reports to the Associate Dean for Academic Affairs and Assessment and is assigned the following responsibilities:

1. Directs all Library/Learning Resources Center programs and services, including facility use, individualized instruction and other designated programs and services

2. Implements acquisition, circulation, collection development and deaccession policies

a. The director is to exercise professional judgment in the performance of these responsibilities upon recommendations of the faculty and within institutional budgets

3.  Coordinates the operation of the Learning Resources Center including the acquisition of material for learning resources

4.  Maintains an integrated library system and online catalog of print and online resources

5.  Provides leadership in developing access to electronic information resources and multimedia products, and otherwise works with faculty to augment materials and informational services that support the teaching/learning functions of the Institution

6.  Creates a library web page, keeps it updated, develops its content and links, adds proxy codes for restricted off-campus access

7.  Coordinates the introduction of technological advances in information access into the Library/Learning Resources Center and supervises ongoing programs to instruct faculty and students in such use

8.  Arranges interlibrary loan (ILL) participation with copyright-compliant networks for journal articles

9.  Ensures that Library/Learning Resources Center practices are consistent with local, state and federal laws, and other contracts or agreements

10. Participates in local, regional, and national professional organizations, library consortiums and networks

11. Staffing

a. Submits staffing recommendations to the Associate Dean for Academic Affairs and Assessment and to the Dean

b. Responsible for the supervision of assigned faculty and staff

c. Informs and counsels faculty on matters related to the improvement of librarianship

12. Budget

a. Assists in planning the College budget by organizing and submitting in a timely fashion the Library/Learning Resources budget for the coming fiscal year

13. Attends meetings of specific instructional groups and serves on college committees and task forces as required or assigned

14. Serves in additional librarian capacities (reference and orientation) as needed

15. Compiles data and prepares pertinent and accurate reports, including usage statistics, library policies and procedures

16. Performs related duties as required or assigned

Salary Range: $60,000 – $80,000

Posted in Employment, Jobs & OpportunitiesComments Off on Director of Library and Learning Resources — California Health Sciences University

Information Specialist Opportunity – Irvine, CA

Sr. Information Specialist (Information Retrieval)

Supports the corporation’s goals by providing accurate and relevant scientific and technical information taking into consideration research data, marketing strategies, and federal regulations. Researches and evaluates worldwide literature using computer technology for information retrieval in scientific and medical areas essential to company and its subsidiaries. Jointly responsible for retrieval of proprietary information to support the high-priority requests, e.g. audit or litigation support. Responsible for the working with the business to maintain the integrity of proprietary databases (including Company Product Literature). Responsible for periodic updates to the FDA on marketed products and the production of the electronic WATCHES.


1. Researches and evaluates worldwide literature using computer technology for information retrieval in scientific, technical, and medical subject areas. Special emphasis is placed on information retrieval and data analysis for Regulatory submissions and Pharmacovigilance reporting. This includes highly complex information retrieval in support of R&D and Sales/Marketing objectives. Coordinates product bibliographies with Company Product database for constant upkeep. Appraises and organizes resulting information to ensure a relevant and complete research report. Judgment is exercised to determine final analysis, interpretation and presentation of information retrieval package.

2. Executes searches of internal databases for partner document requests using company databases and systems.

3. Publishes in appropriate media (electronic mail, company Portal) Current Awareness alerts (such as 1stScience) in select subject areas. Schedules and produces the bulletins regularly and on time. Solely responsible for content accuracy, format, and relevancy of selections. Expected to supervise related workflow to ensure timeliness of publication. Expected to use own judgment when changes are warranted, either in format or volume/content. Provides periodic updates to the FDA on marketed products. Provides professional liaison to Regulatory Affairs.

4. Performs value-added indexing of articles by selecting appropriate subject keywords to describe article content, assuring accuracy of indexing terms for easy retrieval. Responsible for the working with the Business Services group to maintain the integrity of the in-house databases for published literature and company products by verifying input and providing timely and accurate updates to reference databases. Keeps informed of systems and procedural upgrades and changes and writes systems documentation and SOPs. Schedules assignments in an organized and effective manner and reliably meets major project deadlines.

5. Keeps informed of developments in the pharmaceutical industry and information/computer science through printed source material, workshops and seminars and by participation in activities of professional organizations with a view to improving the services and operations of the department. Cooperates as a team member with GLIS staff in performing any duty essential to the achievement of efficient department operations.


Education and Experience:

Experience equivalent to a four-year college education with an emphasis in Life or Physical Sciences.

Computerized literature search experience and knowledge of biomedical information resources is required, as is a working knowledge of information systems and/or computer programming. This level of knowledge would normally be gained through a graduate degree in one of the above areas and two years of experience in a pharmaceutical or other complex information intensive environment, or a bachelor’s degree and four years’ relevant experience.

Familiarity of information systems, including database design principles, and experience in management and implementation of text information systems are helpful. Demonstrable knowledge of current information technology including library automation systems, online databases, web interfaces, collaboration networks, LANs, CD-ROM systems, imaging technology, and PC proficiency are expected.

Excellent analytical and communication skills are necessary in order to articulate concepts and interpret ideas both verbally and in writing.

The ability to work effectively and productively as a member of a team contributing to the establishment of joint task objectives under minimal supervision is essential. Expected to exhibit a strong personal commitment to the objectives defined.

Essential Skills and Abilities:

Demonstrable expertise in literature searching using commercial database vendors and web search engines. Ability to analyze retrieval for relevance and communicate both verbally and written results of findings.

Ability to determine quickly and accurately relevancy of scientific literature content to marketed products. Target precisely controlled vocabulary thesaurus to literature content for relevant information retrieval.

Skillful negotiating and diplomatic communication style are necessary when balancing corporate guidelines with scientists’ deadlines.

Excellent keyboard skills are required.

*Katie Cyboron*
Senior Business Development Director | TRAK Records and Library
Direct: 619-230-7692 | Cell: 202-491-8537
Fax: 619-230-7685

*National Records Management and Library Placement Firm*
Washington, DC: 202-261-7200 | San Diego, CA: 619-230-7692
New York City:  646-557-6772 | National:  888-399-8725

Posted in Employment, Jobs & Opportunities, VolunteeringComments Off on Information Specialist Opportunity – Irvine, CA

Research Librarian, Troutman Sanders LLP, San Diego, CA

The Research Librarian shall provide research/reference services and training in use of information resources to partners and employees of the firm.

The Ideal Candidate:

  • Extensive knowledge of library research tools using diverse and changing applications
  • Ability to instruct in the use of a variety of print and electronic research resources and provide presentations related to information resources
  • Must possess analytical skills for analyzing content and exercising judgment regarding information sources and validity of information; ability to provide basic synthesis and packaging of research results
  • Ability to create research strategies
  • Demonstrated ability to keep current with new developments and adapt to change
  • Strong verbal, writing, and interpersonal skills with the ability to act as a resource for, provide customer service in a courteous manner to, and work effectively with diverse groups of people at various levels within the organization
  • Organizational skills sufficient to prioritize work and complete assignments accurately, either independently or as part of a team, under pressure of competing deadlines and with frequent interruptions, working from one’s own initiative and/or following direction, policies, or procedures
  • Demonstrates ability to identify customer needs and to maintain and support a customer service philosophy
  • Ability to exercise good judgment and discretion in handling confidential materials and matters
  • Thorough conceptual and practical knowledge of the principles of library science

Click here to read more information and to apply.

Posted in Employment, Jobs & OpportunitiesComments Off on Research Librarian, Troutman Sanders LLP, San Diego, CA

Technical Services Librarian, University of San Diego

Responsible for overseeing acquisitions and serials; establishes policies and procedures; resolves complex acquisitions and serials problems; monitors fund balances for library materials; gives fund reports to the head of technical services and the director;  assists the head of technical services in managing the day-to-day operations of the department; participates in automation-related activities for acquisitions and serials; participates in professional activities.  Reports directly to the head of technical services on issues related to the management of acquisitions and serials.  Directly supervises the acquisitions assistant and members of the serials team in the day-to-day management of acquisitions and serials.

Responsibilities include:

  1. Acquisitions
  2. Serials management
  3. Provide management assistance for head of technical services
  4. Participate in professional activities

Job Requirements

  •     MLS degree from an ALA-accredited school
  •     Knowledge of library acquisitions, preferably in a law library
  •     Experience in serials control, preferably in a law library
  •     Written and oral communication skills
  •     Strong interpersonal skills
  •     Excellent organizational skills
  •     Knowledge of database management
  •     At least one year supervisory experience
  •     Ability to communicate effectively with staff and patrons
  •     Knowledge of internet resources
  •     Initiative and aptitude for problem-solving, planning, and development
  •     Familiarity with a foreign language

Apply by July 20, 2012.

Click here for more information and application instructions.

Posted in Employment, Jobs & OpportunitiesComments Off on Technical Services Librarian, University of San Diego

Two Librarian Positions at UC Riverside

Instruction Coordinator/Reference Librarian

Reporting to the Head of the Rivera Library Reference Services Department, the successful candidate plans, develops, coordinates, promotes, assesses, and participates in the Rivera Library’s user education and instructional programs in the humanities and social sciences. The programs include course-integrated instruction, workshops, orientations and tours. Collaborates with faculty, as well as with other library and campus units to develop and integrate information competency elements into the curriculum and virtual campus environments. Creates and maintains instruction materials and tutorials designed for today’s learners. Investigates and incorporates emerging instructional practices, methodologies, and technologies. Analyzes data and suggests and implements changes to achieve the goals of the department, the Libraries, and the University with regards to recognized information literacy standards or other learning outcomes. Provides reference service and research consultation to a diverse user community in the humanities, social sciences, and arts, using a wide array of electronic and print resources. Participates in regular in-person and digital reference service provision. Some evening and weekend hours are required. Serves as subject specialist for one or more subject areas in the humanities, which includes faculty liaison and outreach, in-depth reference, collection development, instruction, and management of the assigned collections budget allocation. Participates in library-wide activities, administrative committees, special projects and library programs. Represents the UCR Libraries in UC-wide, regional and national forums related to information literacy and library instruction.

Apply by July 15, 2012.

Click here for more information.

Digital Initiatives and Technical Services Librarian

Reporting to the Director and Department Head of the WRCA the successful candidate will be responsible for expanding and managing the existing digital content of the collection (eScholarship, Web Archiving Service, Encoded Archival Description, e.g.); managing the technical services functions of the collection, including engaging directly in the cataloging of materials that require original cataloging, and working collaboratively with the UCR Metadata and Technical Services Department. Additional responsibilities include participating in collection development; providing public and research services to a diverse clientele; and processing archival collections or supervising support staff in all of the functions mentioned above. Currently a digital platform is being considered by the Libraries to enhance state-wide, national, and international access to these unique resources. Under the general supervision of the WRCA Director and Department Head, specific responsibilities include:

  • Maintain, manage, and expand existing WRCA digital content using ContentDM and eScholarship or similar technologies.
  • Maintain and expand WRCA’s online collection guides in the Online Archive of California (OAC) and create and upload digital content as needed.
  • aintain knowledge of new digital and preservation initiatives within UC and nationally and adopt, if appropriate, for use by WRCA.
  • Use current cataloging standards (AACR2/RDA) as interpreted by the Library of Congress and assign subject access utilizing LC Subject Headings to catalog original digital material using ContentDM.
  • Serve as a resource for the UCR cataloging department as needed and respond to inquiries about WRCA’s unique classification scheme and/or other cataloging questions pertaining to print publications.
  • Participate with the Director and Department Head in collection development by identifying new material to be acquired for the current collection and collaborating in identifying archival materials to be acquired.
  • Participate in the provision of reference and research services, which may include in-person reference desk service, research appointments, and digital reference, instruction and orientation classes.
  • Manage and participate in processing archival collections as needed according to accepted processing standards and create and edit Encoded Archival Description (EAD) files.
  • Oversee student personnel in a variety of tasks.
  • Work collaboratively with the Director and Department Head, other library department heads, librarians and staff on cross-departmental projects and planning.

Apply by July 15, 2012.

Click here for more information.

Posted in Employment, Jobs & OpportunitiesComments Off on Two Librarian Positions at UC Riverside

Research & Instruction Librarian, Stanford University

Graduate School of Business Library, Stanford University: Research & Instruction LibrarianAs part of the research team, the Research & Instruction Librarian provides research and information services to the students, faculty and staff of the Stanford – Graduate School of Business and other authorized users of the GSB Library.  Provides frontline customer service and develops both general and personalized customer-training programs. Serves as library liaison to the MBA program. Participates in the collection development and management activities for the Career Collection, and makes recommendations for the library web site. Consults with customers on business research sources and questions. Uses social networking technologies to raise awareness of library collections and services among the students.  Creates and maintains research guides and class resources using web publishing technologies.


  • Extensive business knowledge and 2-5 years experience working with the major financial databases including Bloomberg, Capital IQ, Thomson One Banker, and WRDS.
  • Experience in designing and conducting instruction sessions targeted at MBAs.
  • Knowledge of and experience with social networking technologies including blogging and Twitter.
  • Strong customer service focus
  • Entrepreneurial, high-energy, and experienced working in teams.
  • Masters in Library & Information Science

To apply, please use this link:

Posted in EmploymentComments Off on Research & Instruction Librarian, Stanford University

Two Library Dept. Head Positions at UC Davis

The University of California, Davis Library seeks two energetic, proactive, innovative, collaborative, and user-focused, public services leaders to work closely with faculty and students in a highly interdisciplinary scientific research community. The Library is embarking on an e-research program of services that build upon a dynamic new clustering of the sciences libraries into two administrative units:

  1. Agricultural, Environmental, and Physical Sciences, and Engineering
  2. Health and Life Sciences

The two Department Heads provide the leadership and vision for library staff to proactively meet the research, teaching, patient care, and community engagement mission of the UC Davis faculty, staff, and students. Major activities conducted by the librarians include outreach to faculty, staff, and students, reference and specialized instructional services, and collection development and management for undergraduate and research levels. The Department Heads promote faculty liaison and system-wide resource sharing activities, services, and collections, and collaborates with other library leaders to deliver timely and effective services and to develop collections to meet the dynamic growth of the campus research and teaching needs. As administrative heads, the incumbents guide their staffs based at separate locations in planning, developing, implementing, and evaluating ongoing activities and special projects.

For detailed descriptions of both Department Head positions and application procedures, please visit: http://www.lib.ucdavis.edu/ul/about/jobs/

Candidates applying by October 21, 2011 will receive first consideration . The positions will remain open until filled.

Posted in EmploymentComments Off on Two Library Dept. Head Positions at UC Davis

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