Program & Registration – Exceeding our Patrons’ Expectations: The Engagement-Centered Library

Register to join us for a rewarding day of learning at the San Diego Chapter of the Special Libraries Association’s annual professional development seminar.  View the Program & Agenda for Exceeding our Patrons’ Expectations: The Engagement-Centered Library, in addition to the information below, to learn more about this must-attend event.

Friday, September 30, 2016 at 1936 Quivira Way, Marina Village Conference Center,  San Diego, California.

Photo courtesy of Marina Village

Photo courtesy of Marina Village


This year’s Seminar will focus on how librarians coordinate the libraries’ user experience and engagement efforts, for both the online and physical library environments.  This full day of presentations and discussions will  share knowledge and insights about the tools, methods, and skills that help us learn more about ways to contribute to best practices in library user engagement.

Create extraordinary experiences.   Inspire curiosity.  Promote collaboration.  Transform learning and research.


Innovative practices.  User-focused strategies.   Strategic partnerships.


Cultivate personal, academic and organizational success.

Register by September 28, 2016:

Registration includes breakfast, lunch, and afternoon snacks!  Please email with any dietary restrictions or preferences, including vegetarian and gluten-free.


View the Fall Seminar schedule

Questions?  Email us at

Presentations               Roundtable Discussions                Speakers                Sponsors



KEYNOTE – The Library as Laboratory

Shaun Briley, Branch Manager, San Diego Public Library La Jolla / Riford Branch

“I am pleased to let you know that the experiment was a success and we now have glowing bacteria,” is not what you expect as a deliverable from a library program. But the San Diego Public Library, La Jolla-Riford Branch, has opened a groundbreaking public biotech laboratory. This Innovation Space also features 3D printers and a 50-person capacity classroom. Learn how they tapped local expertise through partnering with several groups, including The Wet Lab Group, Salk Institute for Biological Studies, Biomimicry San Diego, and San Diego Barcode of Life initiative.

Through this project, the Library has engaged the public in the specialized field of biology.  Learn how members of the public were brought in by offering extraordinary experiences and bringing experts together with lay people. We will discuss how the project created collaborations with subject specialists who are not librarians. Also we will talk about how scientists and researchers have been impacted by their involvement in this project, for instance how they have gained from the challenge of putting their research into laymen’s terms.


How 3D Printing Ate my Media Lab

Duffy Tweedy, Emerging Technologies Librarian, UCSD

When demand for 3D printing services exploded, UCSD Library’s Digital Media Lab quickly adapted their staffing, training, and service expectations to accommodate it, and even began teaching classes in 3D modeling.   The Digital Media Lab space has become a hub of high-tech activity, with constant formal and informal consultation and conversation.  Learn how UCSD Library’s Digital Media Lab has truly exceeded their patrons’ expectations.


Adaptive and Engaging: Video Tutorials Done Right

Jamie Lin, Digital Technologies Librarian, Bridgepoint  Education / Ashford University

Many libraries now create video tutorials for their users, but there’s always room for improvement. Once you’ve mastered screen capture, it’s time to explore what else can be created to engage and motivate learners. In this session, the Ashford University library will present examples of the types of interactive learning being created for its online students. We’ll discuss best practices for recording and editing video and audio, software, branding, marketing, and tips & tricks for creating fun, well-produced instructional content.


Library Outreach and Engagement through Instructional Art Installations

Melanie Chu, Outreach Librarian, California State University San Marcos (CSUSM)

Library art installations can provide meaningful opportunities for situated and self-directed student learning that reinforce and complement classroom-based learning. Insights from over 25 instructional art exhibits will shed light on the impact of facilitating curiosity, reflection, and dialogue. Attendees will learn low cost, effective, and innovative ways to assess their own library exhibits; and implications in establishing criteria for the planning and assessment of future library exhibits and other engagement efforts will be discussed.

Roundtable Discussions:


Effective and Efficient: Designing a User Interface that Encourages Learning

The Ashford University library has a ton of learning resources content — video tutorials, webinar recordings, infographics, tip sheets.  Discover how we created an effective design to organize and present this information to our students, and we’ll discuss your library’s approach and challenges.

Moderated by Jamie Lin, Digital Technologies Librarian, Bridgepoint  Education / Ashford University


Providing Mobile Library Services in the World of the Mobile Consumer

Libraries need to pay close attention to thinking about the services they provide in context of the larger mobile ecosystem which end-users experience on a daily basis with their smartphones and apps.  We will address the importance of accessibility, the UI/UX, what types of mobile approaches (apps/responsive design) have gained traction and why, and strategies for libraries to adopt in mobile efforts regardless of budget.  Join in and share what’s happening in your shop.

Moderated by Britt Mueller, Principal, InfoLiquidity LLC and Cindy Shamel, Principal, Shamel Information Services


The Case Study as a Tool for Engagement and Critical Thinking

Case Studies are often used by faculty for teaching.  However, the critical thinking and analytical skills that help students verify relevant data and comparisons are not always included or taught. The new Information Literacy Framework for Critical Thinking challenges us to think about how we can impact the way our users are engaged in critical analysis as they use case studies. During the roundtable, the group will discuss teaching strategies, mapping concepts to resources, and learning outcomes.

Moderated by Robin Lockerby, Associate Director, Library Instruction & User Engagement, National University Library


Connecting Outside the Library Walls: Perspectives from Private, Academic, and Public Libraries

As more users rarely, if ever, step foot into the library, we must be willing to go elsewhere to engage them. Three panelists present perspectives of private, academic and public law libraries, discussing collaboration efforts with outside organizations. We share methods and skills used to build trust and cultivate relationships with colleagues in other departments and organizations and the challenges we have overcome.  Join in to share your success and brainstorm future collaborative opportunities.

Moderated by Betsy Chessler, Research Analyst, Morrison & Foerster; Michele Knapp, Reference Librarian, University of San Diego School of Law; and Laurel Moran, Head of Core Operations for San Diego Law Library (SDLL).




Shaun Briley is the manager of the La Jolla/Riford Library. Formerly he was the manager of the Paradise Hills Library and the circulation manager of the new Central library in San Diego. He is a 2016 Library Journal ‘Mover and Shaker‘, principally for creating a community lab to bring the breakthrough field of biotechnology to the general public. Some of the other innovations he has introduced at the La Jolla Library include a book club for middle schoolers where participants read as-yet unpublished books and work as a focus group for publishers, a ‘library-within-a-library’ across all subject areas and composed entirely of Graphic Novels and a 3D print lab. There are several other unusual projects in the pipeline including a ‘personal digital library’ facility to allow patrons to digitize their information and family videos stored on obsolete formats like floppy disks, slides, Super 8, etc. Before coming to libraries, Briley worked as a journalist and in marketing. He is the author of a tongue-in-cheek travelogue titled ‘How Not to Live Abroad’.

Betsy Chessler is a Research Analyst for Morrison & Foerster, a large law firm with 17 offices worldwide.  The Research Services team manages 11 libraries and handles over 2,000 research requests each month.  Research Services conducts about half of its research on business development for the Marketing Group, working to expand current client work and research new opportunities.  Additionally, Research Services works with the Knowledge Management team, training new hires and summer associates in how best to search for internal documents and exemplars.  Betsy holds a Master of Librarianship from the University of Washington and is past president of SANDALL.

Melanie Chu has served as Outreach Librarian at CSUSM since 2003. She established and coordinates several campus wide initiatives including the Context Library Series and the Common Read, library programs that are integrated into classes and student life. Melanie also acts as the library liaison to traditionally underserved populations including students with disabilities, students from migrant farmworker families, and former foster youth.  Her research interests include ethnographic case studies of international libraries and exhibit analytics.

Michele Knapp is a Reference Librarian for the University of San Diego School of Law and works with USD Legal Clinics. Librarians provide the Clinics with in-class research training, on-site reference hours, and orientation. The library partners with Student Services to train research assistants, with Career Services to educate students on job-related research, and with Academic Journals to improve student research and cite-checking skills. Michele holds a JD from DePaul University College of Law and an MLIS from the University of Washington. She is a past president of SANDALL.

Jamie Lin, Digital Technologies Librarian at Bridgepoint Education, creates multimedia tutorials for the Ashford University Library, which serves about 50,000 online learners around the world.  As information literacy instruction can be a little bit dry, Jamie spends a lot of time thinking about and experimenting with new ways to engage and encourage online learners, and has developed a series of interactive tutorials, using a choose-your-own-adventure mode of adaptive learning, interspersed with humorous, animated scenes to keep her users laughing as they learn. Prior to joining Bridgepoint Education, Jamie was a member of the library research team at Qualcomm. She serves as the Communications Chair of the SLA San Diego Chapter.

Robin Lockerby is currently is the Associate Director of Library Instruction & User Engagement, National University.   In addition, she is currently the Library Liaison for the School of Business and Management and has been with National University for twenty-eight years.  Robin also has a California K-12 teaching credential and works closely with National’s Sanford College of Education.   She has also been employed by Point Loma Nazarene and is professionally active in CARL, SCIL, the Distance Learning and Instruction Sections of ACRL, and the Association of Christian Librarians.

Laurel Moran is Head of Core Operations for San Diego Law Library (SDLL), a public law library with four locations county-wide.  One strategy SDLL implemented to fulfill its mission to make the law public is to form partnerships with libraries, government agencies and legal aid groups. Recently, SDLL created a Law Library presence in two public libraries, providing a librarian on rotation, a small print collection and access to legal research databases at both locations. SDLL partners with agencies such as Legal Aid, San Diego Volunteer Lawyer Program, Divorce Mediation Group, and Elder Law & Advocacy to provide legal clinics at all law library locations, entering into MOUs to document what collaboration means to both parties.

Britt Mueller is Principal of the consulting organization, InfoLiquidity, working closely with publishers, information professionals and technology companies to optimize how content is used by organizations. Before she established InfoLiquidity, Britt was the long standing Sr. Director and leader for Qualcomm’s Library & Information Services department, overseeing the acquisition and delivery of content and research to a global employee base.  She currently serves as the president of the San Diego Chapter of SLA. She can be reached at:

Cindy Shamel founded Shamel Information Services in 1998, offering consulting solutions to deliver information where knowledge workers need it most. She writes regularly for industry publications, having edited the book on online market and industry research, and most recently co-authored a knowledge management book offering insights from practical experience. Shamel is a past president of the Association of Independent Information Professionals (AIIP) and past president of the San Diego Chapter of SLA. Cindy Shamel recently engaged with SLA as a strategic change consultant and received the Presidential Citation for service to the association. She can be reached at

 Duffy Tweedy has an MA in History and a Master of Library Science degree from Indiana University. He came to the UC San Diego Library in 1991, and for over 20 years taught research skills to undergraduates. When the Library reorganized three years ago Duffy became the Emerging Technologies Librarian in the new Learning Spaces Program. In this current position he manages a Technology Lending Program as well as a Digital Media Lab, and partners with the IT department and other groups to make the Library a more collaborative, active environment.



Our wonderful sponsors are listed below, and we thank them for their support!   Many of the sponsors will have representatives in attendance to share what’s new.

Meal and Equipment Sponsors

Gale, Cengage Learning


Gale, Cengage Learning
Digital Transitions
Soutron Global
Wolters Kluwer

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